Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan
How luxury fashion brands’ new creative direction is affecting content production
Posted By a Luxury Daily columnist On In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"ef6182517db13d9b7522dbcd6fb80eb6","s":"247237271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