Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan
How luxury fashion brands’ new creative direction is affecting content production
Posted By a Luxury Daily columnist On In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"212c3f814a4942bf0fdc1119f30efd8a","s":"e4c003c38e1d016b"}