A crisis such as COVID-19 brings shifts in consumer luxury attitude. We look at some data-driven insights about what Chinese consumers need right now. Image credit: Shutterstock
How luxury consumer preferences in China are shifting after COVID-19
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"918896cd164b6ec7f4e9999352a5f856","s":"f132169f5c71bef8"}