How luxury brands will leverage digital to deepen the VIP experience
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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khsgsqxBDIJSG3uofTbZBI0Bj15E3CM+hrFvIyL9I6fhB7+WrYgIzlNsZxXUpd+QLDekipdnQwyOxDI+NdK1wopvsDAZBcBi26lyCFxycu01EjFnWO6YBpiOTFH+oNzDZIuFkfGg+nivN4gIl3M7V0b1M4IKMpMp00PKnbEG2Xw27uJGQIaXaeAK+DwNrHiSSK2fm53keuMHQPMOPK0XQ7GJb4zHhnLlunzLhpDa1UQAuNhcvNayXxXokskv9nDkNdcNXfjNn+oDhUWGa6F2oRRq+Ds67ggDhxiCUGxMc+cJaUj+8SnylbiF6qnsM0B4vzRxDak2PIqB56Y\/pKOVYvQhPumOuN8ScrZeBpckQ+6Lnl8\/vfospiEM9ByyIGUJGSRooGQ7gJOTptuYD629JKk1C\/bjr24jjgcdGg4COKHBYDdkwv4i7fbjpqUq2hqlOcx\/rrgpJTz3giCcV\/LnPtWMBzbXiyBfPowsVy4+eQRno9NKTpBUSjnY9kLgqbQJW201qnIZE1wkzUpbfAC6xn8Vnfll+k8m8FgqsYeC9GzQkWhH5kKZOnVOJFyosnBs2o2o1SX+Lc3G+vsQgX32XD8nmxoV3Tn+zCGMv09JQHmOSiTG1pRbAi5fDxJ18DJAtLTCmIDqa7Llz77CT\/YQBWhXttqLc1BUBayIgkuwJ0eLiAQjZdTmAz1hYJJI6UkgzNgEIbnjJqJc0Fb7Ak1zyOhcL\/2AytcmBV1Fmwxw5e8xYdibjPt5JmM83+PdZHtX6UsuLWvS2PGf\/9xpnY4In7NkKN5BKHMK0vwV0ASrkr+wvm02FnLm4WnKHDDmx6cblE7gMYcHvpF9Qr6U5KxGYKOQmgx6yHMvCYutwgJfkJzuoBuPAj8DQ0MmEH9KprELj8nR0oWgaz2xgf+XYpipcXGntsE7zqIsk5ElVJCDneGsfaB+eUsFBHj87fSBBuy9LUGVm3DXXh4yh6UHSKybbnLgF1bzhpRftL\/XPh+HLQPuG1gKBC2xOSyr8arC32htoHx18XGfiphIYVDN8zZELCd6ifholz9Jk4UojY64eDIKN1Jp\/ubzwe1AG5btsV5Isk5W\/m8dp3dOHvvmGW9CCqQHXDqP68116AnrgWAqXqcSO6pfVT0bQVURJRFtYSGTmFk2GBU\/kbgZYQql9M7c7zqInGkoa1fdjgiTdwU+jWD5EmA+tIEXz+iqvF3tvmYU\/qU7JmZSMLyfv2MNSZNBOSFVDbaJqCncjN8rwmyo6DAp8LvYjCvKqx2EzEan7gNbG4ZaKz3iz+mbH7wJMmMWl2jQIOJ8YsoXe+9kP1JE+\/MUFFxDUcjTkTBsR67rkuI+hR0TlNoqVhQPM8FPxOK5Ai+9rsBoCgPsM8G+zpWSOqC0nptG9hxQVsf2PijAhalmei5Sr0m0AOF5eYAp7HGSmGBWI87Hr4+Y4Or5GNY25YYCeS6+Bwfu+LJbDFkT5uUjlbD9xZCgefVLPxUBm+SGgBQLkqbToLSi2UsltTRShL+CEK8Zg9\/OVm6uPxmiNj\/LIIZykf\/J\/d486axftXnt0dRZxRscMThIzBkwsvQXCtCd4bFgT6ztaimad0jGPGUn2bFekvXFKLrHhSR\/2CT6J57OpNKEumnfYnonWHDOLXTMVh8TSOgPHX8RBThqPAIKLcpREHihmGgRyRUmdmN2G1yRsY0v39KkEiblHRElZgXBdlcYS0\/7Nt6hHAoJhyasgkcmuSJQUU4MKXJldIjEVgruiEkSsHxTnVMVn\/qjayt0UiIDfqSjlv9WdFfePrkTs\/KQRE9ibtfEOLY4\/fuqLjn34\/B0h+6vjPXypckQaaTXms6EXRtcx47l\/x3dK3eRFUlENeOsNU6OgYEpFJh4uLtJEcxbXwZ2f\/ZJzBYOJB2lmgKUsyB4+yT9Raz3hIbbXRu0aDEyRcDOv0dQ2i5oSsEGKQ9SMlF7hdGDccsoeBkDaxr1kZDb1KcKz52zKtX+DlqpRTlKjbLYHgNW\/k2D4SfNhhylwzuCXQ5jD8BcIXwBdgoh2emsumLWX1nDEi8qUhpjiIqvPbDfkGeMwknGu5jC5IPe5tm7921Q59FfYFkkb0rXli++22+Bic+ftWyO4n+eyFNJ0yl6RX4dmzZY8u+S04yFgxOCcD10UawLuILpUyoP97xn3d1zIvcD53MaYeB7FRTly4PICEnJcZ1SmEJUO21gg0ZRaLR7CoQkiKiq\/sDjoTrQ47wA\/bg8oznO+hr2XHjEaigDy2AVY7oG6nuhygUdMKqE369HN6VatG0oYLd\/o49khQd5OaxRl8lKebPHEbAoXWH0G0dVpCSFzNr0Fo1Dzm+l1upT+l7qHhxojU5Bju3z+oKCB2fAnBny\/bk1TbqxToGrYGbOZM3ZfKrgHPUObJKJiw1nfJpW+kTs48BT23IgzmfMFX2twiSgaAkq7kNzA\/vPDZSt9jnEQn2f3O+G\/wlwJaUIK6aLSMkfVP2zFo03+ikbkLg+B8O4hm8XwpfsTGx6DwBVQoP+sqvTd1Azeva0yOD1sm\/2eCIRpk9GhHMsGnJQXQhH2o6eZ0pBczXw3t0my8GPRhP\/HnwOGg+dz\/S9\/9FPD4PvC\/J7UZGTaywAFIPsao8TIAgC8orfR1kb1sD5y\/4Izuv9ubrdBPsMS1A2Cfc8TZ+itbYFMr8\/b1u7Wwjq0cRu41z\/lqBIjBO7SZw0xEL\/boFPoHnwpiJc+nBHN8VS+H99OvhMIuotdRxEDAA\/zFNVLToXE37RKmj3ifgUkuS8mIrfJVXdIw\/AoCx1ShRsvmWVzL4YRPX5\/FUjDyrCorTFjjXnefPYIHIwtdPeftSgCH6+Jd4ZFKAbIu1lXZvizsg3Mcbj\/+i2umxG+3cGmr7G7gaQrIstze5uyUqZ0EwOwBdSnCUTx5159e1oWaNUw3TL2rudYN7Vehu6MC0JsloPvxUdQQQ13M1UiMft7NskvSn7vmhjaMT8NLOrYSbbAbMU425\/LDBNV6FLaKzhhLlgVnba4f2jBBhp1+XEpVirbhFV0mSIb7vg\/fu8eeTEXhWxmsPjaoGWKhtjqFOZQd4vLgwthCzpOJdSrP\/DDZYhYlDZS7QLTcCMcyZW+dMUTvzm7wTVjGkp\/AI4IaIT\/nx8DTYtVG9xbwdR2lMrFPblqy2mQmmQdfQndIHvBy1EXIUTuCm3MVgcf7OKkdu4PU6gIMmuxpF8xT18HL7SbRaB\/zHX1r0CpzdHOA+J1xQS9ZC+SB2\/E\/zlKUb8kKGRKNMoMq1YWTpzUP4deNfiCPav3h7JL4qNwDoXcdSYpX\/nFZjFaB\/E4hPqdA6V6K+NWTM45\/qrbegRb1IZ0SKfU1XR5B6dm+90NDcq0HOpv1UYr54vEVBSZ2V\/mSn8JHcbgWrziEcDbiBstOQ6r1x+4pKoTX099+eidOqolApopatxLITGcluMC7LnnJVwwdP39cGpnE6\/Yh1r9F+Tv43eWjk2dgrqfcQoRdGaErkZ2x6FIBkb5nZMvDqRo9jSnGsbQ5zsRpdSk3oYKIvKyA1CnWeYPVjJBI\/MfsSaixazOj+VGQq2W0BRq68zE4ZhqGKIMOIVKANY20NF\/0QIa0NuT1twLvnKI6lHnBK5H\/LgWnrqL4wiu5LW5mN0hIltBATDz4jfVLuTglX4LUY1rQexOXpZ1yWUFc2XM6qYV+aJkMjRp\/4GCm\/Y1nRK4FD2N8kshPu\/5cf27yKbae94\/vPPAS2E8gW6yiwfVcMiHAQvzqe8VwkyS5bAZoBqlDxeLOZQmezJRB4gnYMpvJhUjEudhiW+\/A+9GTY6fhVjBPz4bvp3+UABPnuml6FMmfH0RI9UZb3AltIR2WSUeStZuV0EA2TKJdzu\/SmWcfpLak76sFIF7xPUL51P9gTXpz8BRjXyEoqkLWA+CHiD3kzKT7DRJl2d47GRzq+edZc1H5OQgsvFoUKi3GUnHwseQHspbTdBxmvzHHzxTwyIWmjyUnQyuYq0v4O4r1BV+VUp2\/TUeVIqCiFQIpaqjZ0EXh8jcmGc0DD+L2oW4q2GKTRroT72KBJV+OayiDUq9hmCBKMz3X44FysUy35O1jIp3ruBZ\/IuapMtaHRjR+c9upWkV4fCMItxpdYSJxOMgIaDUnS4LvOrjR\/0B1ySNfGhAys9aGhjcJ59Y4JHxvYAhniVAyHvubZQOyuAPTWCBMuFEjfeTORr1mMXq7Llr33jfz5opFA\/NbVQAjfVi5Jym\/6HJSS4lV14FdtEFNZzWTRtdVPwOfS8x4H+\/jgnsvJLF5AUjYaiLPJkKPSxfw=","iv":"790a2f2a1daa156aca21fe7576d30ca1","s":"795f9b01da04775a"}