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How luxury brands will leverage digital to deepen the VIP experience
Posted By
a Luxury Daily columnist
On
March 9, 2021 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Alex Levin is cofounder of L+R
By
Alex Levin
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","iv":"4c94b5a5c15bf1521c8f7bf6d157180c","s":"d001f9af49fc2471"}