Gabrielle Rein is creative director of Viceroy Creative
How luxury brands should engage on Instagram and Snapchat
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a6b4206b8d733f2b7ad110192aeb5ec8","s":"80cd55d5d3c80c1d"}