The luxury business is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. Image credit: Shutterstock
How luxury brands can win during a crisis
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"d581d2d4a1b0c83b70eabce4e96858b8","s":"a3b8032820b15b5e"}