How luxury brands can use data to make digital experiences more human
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"fea8e38f1b0607388efa2645cd9a4b76","s":"173b36b229d164e9"}