How luxury brands can use data to make digital experiences more human
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"88e2e475d6f8817dce7ce368107d7778","s":"973600442939ac1d"}