How luxury brands can use data to make digital experiences more human
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"a041ef9f57b4ce4cc549098ee23fa8de","s":"99bd77ab0d674e87"}