Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
How luxury brands can upgrade cross-channel services
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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","iv":"358d53f60ba4a2ea98a6687a6d19a0e5","s":"e72884a25830c3a3"}