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How luxury brands can nurture invisible leads with an elongated sales cycle
Posted By
a Luxury Daily columnist
On
March 19, 2018 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion,Retail |
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Jeff Coffman is president of Avala
By
Jeff Coffman
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","iv":"a979246feb0e8aac145ce44931e86041","s":"03b3b20770798dac"}