Ecommerce is key to the retail growth of luxury brands. Image credit: Pexels
How luxury brands can leverage ecommerce to bounce back post-COVID-19
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"1273a0be0ab0fda33c73596e26232283","s":"0e8b898e402b3d8c"}