The Hublot digital boutique tries to replicate the in-person sales associate experience. Image credit: B-Reel, Hublot
How luxury brands can innovate in digital
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Retail | No 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","iv":"eac3fc68b8c0c565c95e5da0458406db","s":"c2d03681ef7e6268"}