How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"048c6f45d70afbbe5b475e5b05679e72","s":"76e6bdc85719e631"}