Nicole Amsler is vice president of marketing at Formation
How luxury brands can earn the loyalty of younger customers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"c982634684c5a2d67d938fbfd2140c0a","s":"fadd1ae5a79db447"}