Nicole Amsler is vice president of marketing at Formation
How luxury brands can earn the loyalty of younger customers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"85adcdd3dcdd617a9f98e1631d769f3b","s":"40b048a5260f6c2d"}