How luxury brands can earn the loyalty of younger customers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"1917bb37f87e7a80e8427ef2662f4e36","s":"38dcae7078a7056a"}