
How luxury brands can avoid the discounting growth trap
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
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","iv":"159a5cca1d26138e838cd393170ab67e","s":"76484b5c3c553a5e"}