![Discounting and traditional branding can dent brand equity, whereas emotional storytelling increases the scope for achieving higher profit margins. Image credit: Louis Vuitton](https://cache.luxurydaily.com/wp-content/uploads/2023/04/jing-daily-042023.jpg)
How luxury brands can avoid the discounting growth trap
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![Discounting and traditional branding can dent brand equity, whereas emotional storytelling increases the scope for achieving higher profit margins. Image credit: Louis Vuitton](https://cache.luxurydaily.com/wp-content/uploads/2023/04/jing-daily-042023.jpg)
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RA05y2lIy9\/DD3twl5V3E0wrbVmxOG0pcgr9Yk2YIrcX+\/ILf8\/vf7+32j4Ms\/hItPZSoGCcyNuiniLl\/INkzj+wvNGmjZGzn2yzL9iWCwf1ZNC3LWUPtptsoCY23h69loHVbCRhjFEcwqEbaKSK2kEcstLV9FeBFfF0Au2\/m7TDkeSn5sPrxMWqmEFpPaaieOc\/7Aq+T5xb+K0F3O9WwQP2FUqiOf2PA0SYAXFVohab0Jc\/AyCOWTWFRYIWmDr7T81u4QcBvNSnWxGwngLJOG4GxXEaGKebpAT8IowV\/7blnUBYPrQi0JvIDPibxb\/u2ADbgkzxwJKoVjoP8e\/qDZ+XvmwcVr9ZaOwlHmukFRRY3dNTHDmjZLo6dvaCDkhRfvnb\/rdfV2mWIhcEp0bJFKucR\/3wAOipNTX9M7Syp9Cvkh290UQUg7jmmj37FpIIdbwNQeuBW0q9aS81tOLAWUOOFvVieiLyyv3Rkqoq0jOqGyvZ45QqtXCPZfDYCKNIxQ1gZspg6A4LA03HXzDKnbMMjlCM86Y4JwujlZimdb0tTrZbutRWEhXlJHshE6e0qFUjHxJ4670SFCZsHKjawkLgVTvlL+Ztm6dgPPAJnnXhzHXE7+79kQDoLS4K6j26F8GEONRQC2WVmMog2t11z+\/2lDjFXisQt7FFuMUAjTWNMvsoNdXlQrMA+PY\/umNe9gREqNaq9fOi\/3ObTwsAjAc6ik16vPx6A\/j21m9dc5FZOEhck7VDwrvzEguQu57nqETVGAoCA6Npy6NSLUOjfdWTm2cEnh6zzZjVqbKbgh2gSKxqNC9yQqOiSrQyR4e5orqrfwwST+ofQFmtytZ3xUOyNQKHHhZ9Yp9IoFTnlSFR0HrwW5Lcu17DdH3UKpYn58sWrtzi0mZe25p+b5SB6ZjsClUEklvBzKDvtZu8Xvw8DuFXlNyZF90sIxCeWUHHAS59jcDA5ZsbQET7LXi81mhRKB2szwIzbNep1PkcJvN9J8BoN75dwrgmfqSOoyTIl2EW+fp8ld9\/xuZC6h34BnY+JU5o9TkfohxS39jP7ihuhsI\/hCC8UPZL4v628um0blHn3CSjmxNQjq8w7u0abYbNm8s9DETs0yUXfzqfi9I7Ddv7dLvLePB2YOH1dmUxDM9JdS6GNC8Kw8+cGaefuQJPN6NUkTRgDWSK32EaA9+F37CrcgLFhBAxZa8D6hJT46F2+Me51qgJ0ZLvktkolhc31queJPwvFYDGT3BLKAoLKKXAyu5nmLPY3lo3rj6yzzElimWBhXSnoLJoNUtZmjEfBJOwhJAgLFpA75jxmLKdHpyTEPq0gHgkpxpFKFR9WkJGzNLOzqnICVnuLl0\/UT28NuGdY0GFryhUpEahk+MA6Ugzkx7Y2SLpfInFiKMrusZchIQFiy\/FLLiGgZjL3dfncCG\/5XbPOWTJI2HT+MeyUmbUOdxcdvlF11eFwZgRgmdzipOkD4VGbFhXIJ8jf4DLR\/XT\/MWdm\/YywBYlkHUP14Ghjum3qxbj4qW\/3FWG+8inJPEZ2Y9DI8dnofo6hFyEfIThNJTWzPgB2D9RipetlAH4il\/dwIrP8Vg2Q0BBkmBvsa95YT3XZ8rlPK6D1omdXdLG9rRd0cooT9rH71153Q96XzAel6mfK8hHvU1qghPIcAokyl0eVzW0zJ8ouOID6n6NUl\/YFeCIBCIBxGDUxbKYJ\/vgbiz\/C6Q83WTqfmhttNoo66NwtRqNDKf0IfgI\/5ahsbFCo7aopII6l2f+xlh6mjXC6ImrvqFkKdpnJBAbXptoD\/Z1LjXpnNzrUEl4xN6CsgUk9abR2hQhXYasGyoPu8ckfV8aPms10gcftiP69LJ1VDea0rl9it8cApJcFY\/EgtgK4sP5eEe1K\/FIoE9oTUv8iyEDsyt2n0LOyQCEWCJzXZUFyolHLkJt9xke+rg2a2JDmZ6a5iXrBe55xvvdB6M88zSv6VmVwUO9BHsm4Mj39eSm0rfQbtOZRwtBUMpUMhjFEcE57SmNt+By\/hGNwbqGb8VMTGb1HtxH310TQNPM6ma7a5745B7tsbC\/tux8Uair7IvwV1YJHrROK+5BxYtPzjrBaKzQTd5SS94erZ6hTzHFjmsAIKg4PV8S+Vzg9SPzFNTmMF4waVaGajGiGKtRajTJwAsQ92Ezzwz0ruuEQ4FPc1rYaaWlHIzjn\/Nc\/PtNDS3U6VZuxoq3yjj+h8lIBvqdxeUDFL0qBSjAk5F6xKhp3XH0tczHqdJGNXm40Jp\/RXMNoynK68A+hsPKg9uRCgJRz1iLQtLJvAA2273h99ylA5sfucVKyifLgCT9kAVqetsmDmMLg1HIR4FZ3b8Ps+FLY4uuqrmvtDVxgohgdDdyYrSCichP+P4j2N2eSQCDJ6TaH2FQPhEA\/e\/+LSsHL0d0LDeuAG\/f9ou4SUHDGHNL\/ZePk1PnlHetFNZoVTS9ZnontHjKD\/kOV4yo1uNKUNYCdVlOjmayvPWjp1TQ+XHT2l0+aKXWbBpaBU58rxRsUHg2gQjIWqCJQOhPi7GhAB8964\/N1n5sRtJxzlNPahldoDQdz8RNnyABu5quE8DFedZFt2jriQUhMIlZBYzymFp7IA94kLfyJQYa195bSuaHejk\/k5aXyF1T3Qo2xZLYrwWjOkhRu0wIYqGIC+olvhLgpf5pUdBu\/SBXjjVi\/IZJ4rOQaL6WqKAT9i9ozamXExfP5pmwcHT\/4z6EbFw2FSDq2LARoGXOorbGWeu1J3cSZSQmL8QGAPiijkQXhp7wvpyKUfgNDaTE+Sxeem54KY9Tpfbxcp46XtXBx6\/9KahpCJf\/QEKh5n9wynCbJMHI5+k1TK\/yXCaKpyNuCpVXC+yoGNC+rjNEEldpPwzSuIURKsGtHJlT+FgKLr+IZmnLT0EaRRA1eOPrzbNMLRcK+yGjZXzKOinJjmay4mZIMJB4M3EOsLl8uc9v3PPTRT1tzRcL0+D2wjpmzObnu9qqconKXKiFUShTuSWxL+I+T9vRPZE00H6X1jpklK20kCo30nvM7e5fSSg1FdM3joHoPlNfGiN10ObyKCMRzxhZkliJZH81t1UqSNjDtDgUrsbqRgCW70\/ACcdQ+bt7xi6hURj9JviPzrVhbbzb\/QvajHYV5rWXUtZPd9TFDHkFRGoXApOJ4wPPBDPLmlOpm0tJt\/gL8nvO3uCgoBtIYgzWhBjajnLxJhMo2PT\/ROfEa5HyFzXkgH8\/295CP9WWAuWzbrGwAuc=","iv":"8a0d89edbf17bfbdd31ace1f65dbba7b","s":"3d218ad4af33734f"}