How location became the tail wagging the future of mobile ad creative
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f1c4bd40fae2bbfa596dade6549b48e1","s":"b2bbd843cd913ed3"}