Unveiling of the new Lamborghini Huracán EVO on Twitter. Image credit: Lamborghini
How Lamborghini drives engagement through social media
Posted By a Luxury Daily columnist On In Automotive,Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"d00ce17f1ef450ec29cc5c8be5534f73","s":"d59b917d575440a5"}