How innovative beauty brands attract Gen Z consumers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"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","iv":"bfadabc4081957ed43961332ee482688","s":"5a56e0d6657b5567"}