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How innovative beauty brands attract Gen Z consumers
Posted By
a Luxury Daily columnist
On
October 3, 2019 @ 2:00 am
In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion |
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Spencer Ball is creative director of Anthem Worldwide
By
Spencer Ball
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","iv":"bce9073e791397d424c354cb4d7e21e9","s":"2d473b5029c2328b"}