Steven Garcia is director of cultural anthropology at Team One
How influence works among the affluent
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,News,Opinion,Research | No 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","iv":"303b1265daaf2c6aedc59b1f5bfc8971","s":"c3865538a87bfe75"}