How hotel chains can put more heads in beds with smart marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"54112de4939652ad0d173582ef423cd3","s":"2c134da4f05e26c2"}