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How have KOLs and brands responded to the coronavirus?
Posted By
a Luxury Daily columnist
On
March 30, 2020 @ 4:00 am
In Featured,Industry sectors,Marketing,Retail |
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Taobao livestreaming in progress in China. Image credit: Pexels, Luxury Society
By
Jessica Rapp
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\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