Delivering a unique customer experience, Atelier Beauté Chanel offers beauty and makeup tips and workshops at its 120.5 Wooster Street location in New York's SoHo district. Image credit: Chanel
How Gucci and Chanel are going mobile to enhance customer experience
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology,Telecommunications | No 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","iv":"fd02288214141109a26b187ba5405f13","s":"4f7a386c6a5ae0b9"}