Luxury brands are continuing to expand into foreign markets, and while addressing challenges such as currency and outsourcing, many brands are forgetting to think about social media communication.
How global brands can optimize social media outlets
Posted By Kayla Hutzler On In Featured,Internet,Marketing,News | No Comments{"ct":"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","iv":"5c23f1344a7074c99c102d3a2a28570a","s":"0d4fb6742f174640"}