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How Gen Z is reshaping China’s half-trillion-dollar wedding market

Driven by Gen Z couples, China’s wedding sector will triple in size this year, reaching $500 billion. But how do the demands of this generation differ from those before it? Image courtesy of Jusere Driven by Gen Z couples, China’s wedding sector will triple in size this year, reaching $500 billion. But how do the demands of this generation differ from those before it? Image courtesy of Jusere

 

By Lisa Nan