- Luxury Daily -
https://www.luxurydaily.com
-
How fashion brands can craft an effective glocalization strategy
Posted By
a Luxury Daily columnist
On
August 15, 2022 @ 2:00 am
In Apparel and accessories,Featured,Industry sectors |
No Comments
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino
By
Kim Leitzes
{"ct":"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","iv":"75f7be309249a1a851f20a1ff0e1e553","s":"8f30a3d4581c31d1"}