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How fashion brands can craft an effective glocalization strategy
Posted By
a Luxury Daily columnist
On
August 15, 2022 @ 2:00 am
In Apparel and accessories,Featured,Industry sectors |
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Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino
By
Kim Leitzes
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","iv":"94c4daa0acb7ed6503024bc75a3e3c09","s":"dcadda9e0c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