How far is too far with brand and line extensions?
Posted ByRachel LambOn In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"9088d175842c79f5d0a332efeee70ac6","s":"b463a92a0225e349"}