How far is too far with brand and line extensions?
Posted By Rachel Lamb On In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"fb67a7bfc46dc8e45bf545fd7e85ce79","s":"b18f2ab5f1d32b3b"}