How far is too far with brand and line extensions?
Posted By Rachel Lamb On In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"5fc403198cb62b00a9ed62e487dc52c3","s":"7c9989bab3d1f739"}