How email helps emerging luxury labels to outperform legacy brands
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"fc7d34cb1da07e3f9167b39b4f878d75","s":"b53a79733a23c434"}