How email helps emerging luxury labels to outperform legacy brands
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"3d1c5f6713d343dce6975e47fdcf4b9e","s":"14b1017f8ae7ad72"}