![“How do you Bentley?” aims to embrace a global demographic of core and aspirational luxury consumers. Image credit: Bentley](https://cache.luxurydaily.com/wp-content/uploads/2024/06/bentley-061124.jpg)
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.