Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton
How competitive brands can work profitably together
Posted By a Luxury Daily columnist On In Events/Causes,Featured,Industry sectors,News,Retail | No 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","iv":"a4f987ffd313a809da0a3036a08785b2","s":"d7563467a3d9f48e"}