- Luxury Daily -
https://www.luxurydaily.com
-
How CMOs can boost customer retention
Posted By
a Luxury Daily columnist
On
July 11, 2019 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
No Comments
Customer retention is as important, if not more, than customer acquisition. Image credit: Brightback
By
April Rassa
{"ct":"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","iv":"2eea0dc2a15fc38642138c2c9907f3f0","s":"a1fdf55a754232ba"}