![Scientists expect a cold winter in China, which historically means less store footfall. But will other spending decisions be affected? Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2022/02/jing-daily-020722.jpeg)
Atmospheric scientists expect a severe cold wave to sweep China, and brands should be aware that the weather is a big factor in influencing purchasing decisions and spending habits.
Atmospheric scientists expect a severe cold wave to sweep China, and brands should be aware that the weather is a big factor in influencing purchasing decisions and spending habits.