Pam Danziger is president of Unity Marketing
How can luxury brands win in a hyper-competitive market?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"965ced19820a2f32391646256ffca750","s":"60252308418409fa"}