Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel
How can luxury brands successfully price in the post-COVID world?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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e6oyD+j0Pp187DAVlV\/LglQzeEDiBfIq\/dDwtW3VmFKhxjFBo5OfvG9DlxcOR714hNiXv7U4\/Bww8TVcw992YcTqxu\/K0ztxbC8LDgF2tLfoYiGiG2uZ5Mm8b29je5GpoDXbrs3O1NS\/TvyQHwyLU1mpXR0wWyHFJBLxTh0+CpNjAlLurt7CnZJLegVA0GC1FHfkBT4Lx4\/XRKlamyOpMulbl6\/3SJk6nX8RZrnX3TNRJ6aLQlxcl9t2qT9UstuZpi9S0WUeBuUdFlXvN1E2MfbUUvrWkuv+i2wQEco7M8dscEoKnFRnSGEIAfEIitUgFvqHwnIhE15AWh5WUEb0GGEAEBWEcciBrqoEGquW1AvIXB3K\/3SDliaAq5eIUn\/acSJaVNTnAAtY5L6gho+W9kRusMMoOcIzyF2o4SR0SNW6X0XVQPq\/e+Ih9M4OeoMw9tP6SlJjVeU4lZOaMfgvMCE2NVY7ObFkCB7wC+hFHpiC8BAcm1KtmsqNsiU8aI3ASDlbJqCGwtLippiXRLggEtJ7vHk1M8eI9wwFTsNc4XRWyzZNstKHjGExLZ8KMmSiy0hjlakZAuwGWo0elZ8SnYtVZW1D24LiX54V9MII4E1cOHGGkLO3VfFHcF1uHpxPjbEkr9WPAnT\/dZLhc07bHd6gM41m+ZiDBWEyLvS4f69qlDxV\/en0sFy61BtntP2nxyMr7otFyY9kh+QQYAAn7ay98a8h3i4tFlWgg0N+fxWcrjHDFS3pOb0ldHf828YPXdZoef6z7r88T+JVcatd\/sgIuiJSKIDX7Jbnv6Adabl+bWFBN4gbGQvp8Uaeqjj\/bHqVNMEk9pa0+20sgJtwN5kuWSVS92oOmN8WDIXCaGXQcl3pJlay8V+eYIBg3ws68qrw2H0rPNrN9hUv97rDepHv3v0qi4XhH\/mCWt2ch5YJMb+oUVJ1JnCBjLr9AAxhrxKZbDjqnJYh9Yi7YoxHx1uJNT1m7xOhhdy044zCFpTioJCv7lDaEORxhzpku\/Sea02tLDq0iDdlidOujhNJ8gTmAZaJW+iIlGt3oWyBWSIEyKGxJCiz9BSjaEPMY1FN8mbY+H6NzdzdyTjlTs7u36RF6V2VioOceP5X\/ZnQiSjMJzhnUKHZRnuuT7iMKrZlxofbSPC0gW+o4QmfVQ8RHFJKxpdG9SfRn3IUnk532jlP6x8Vg2QuPOkE1\/YIoPqJGxYVrpEH7NOBVdhXGPo9obRlXvY333lYEKLWW9vDGoyh3omP6AWq6quqob2RflU6xm8Aeq5q5WY8xlPJf74+uUgiJU590okxEorVDo9AJf8m9D7cYIA\/pc6qL5IBnjVf\/I3ndS2B5hxX\/OPybs3FxXfC8xvdgJjDJXkPz+XzVLnpCXH\/D+pBEi2m+QoCQK6qbc3bVYAlji7v2lje1YebbKEPRp\/rI6mL3\/Ghj7mkWUo4QGWXfpUBH+i+GdWnKKiBqpxfzlFh3owhbbWB5xCA6qWZSSizl3RzrHTLU0tDYNfcbiIThNejpnl4\/QOFYc\/PJZ8wzfD2NeOuJ4DPUf8Hl4Gc1YEHhWPThy4p5GUGfe5oKPqskXZiQslrCDrUil5oEraO+WAVvY1F6uxCtlg2fM0SZnax9zytngLHyEyGZBN953t1rEyxz+zNUOCG4dKPxsX+jGX\/ObV8cWPE3Yo0YRbPV3tvD46v0vESlHxC45u+8Ds+Douw\/aF5pFo3IUS0Rbjg8vt95zk2PIgVTEftqIbMQSFGiTgzWgOpGXSQBHfQUp7oQBCHXzwmXqf746ueN6FU8BvhBQf+T9Vyqiydi18V3LCzX58ZhJx92JggStIfXHCiqQjy9RzaY\/jBNcpkc2bFiobSlnG6jcHrX\/3KvYMpPebxASdcoAkRQ+rgTYajDkh4cT1b\/EO8EsXjCQnhz7+nqjIquVHq8N\/NB0vIpoQoB6M4GyIs3VwwO4RKWfwXcYAZCRgRSr6iX4uYb+Y8xuMpkg6CqcH4gQkcKzpJ1klPrdqel6Ed+okgfNDjn4T4xCSDOcSN74V\/2k6pR4kxkdfgBIQDj0di5haIsSH3IhtlSJzwSVyiAMYNka0dI+Ez+dnyF+DV0HraeCjUJdMwbS6al+IidlkCt2kKUhjAx81sMzjfFt9PVV1Pwf\/VislgkFGrUKsL2\/sl4bQp9QyPZDvoPMi\/BCVWEPw0dsRf8rUhsQQBglq+t9LGSkzcx1rpPjiJP2wdQ1VFurpAYiZhX0GAvR1fQ+c\/ZI4iY+qwUsVtcA3iFV6vzHnnI4PONYrKyu5uIRs\/LC8uzhqmKLNGSnYbUNHnb1gK573LLkKWbYgaW2ORg72t6nkAwbs9mr4elLk4eBEisf64+GsUrwO1CDi0nWgE0L9+yD4ybKWMredeAWdUautsDtgTwCGCijeoGTxs7+2F6y32ae4uO0k9mmXmP6+qXcPYtF16W0Py+iF8kc8bYD\/Y0dRVIXhdkwS5ye02Pj6z5wutprspa4re8BCIuHhZlF4BVzuGINnjE+1iMX73HZOhSu5ydaBuz1wUW+emc+Y2a3lOM\/cJl64rEX91RjlipUkcuNy++xQ+blGpoFZt890uKl6c8XRcFnA+MzTPzs3o8MXZjTTS3EvIcjyyYC1tBhdNrvHyPX4CefwAX3Xcf8yV3kN0zTH23I5WTlD\/\/m2SGYqj\/aLxGbelzO7D\/XY3F8b5ZOymFwmdqCbkoTnst7PAJz8QkQkE3fhYCiCrzWoGhAnySuMWemyvifYLwUh0vOCHm5","iv":"e365dd10ad6dcd3e0a1634b00a80dd43","s":"846d0c6f35609d28"}