![Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel](https://cache.luxurydaily.com/wp-content/uploads/2020/10/luxury-society-100220-chanel-handbags-ss20-steven-meisel-2e16d0ba-fill-960x540.jpg)
How can luxury brands successfully price in the post-COVID world?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments![Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel](https://cache.luxurydaily.com/wp-content/uploads/2020/10/luxury-society-100220-chanel-handbags-ss20-steven-meisel-2e16d0ba-fill-960x540.jpg)
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