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How can luxury brands help reshape the modern watch fair?
Posted By
a Luxury Daily columnist
On
September 11, 2020 @ 3:40 am
In Featured,Industry sectors,Jewelry |
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Geneva Watch Days in Geneva was the one and only in-person watch fair held in Switzerland this year. Image credit: Luxury Society
By
Limei Hoang
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","iv":"0fcddaaeae6f472289d2c0a0e264397f","s":"dcd59dd92ccadbfb"}