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How can brands target China’s booming wedding industry?
Posted By
a Luxury Daily columnist
On
March 4, 2020 @ 4:00 am
In Apparel and accessories,Featured,Industry sectors |
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Bride Vivian Bao in her Pronovias dress purchased from Brides do Good. Image courtesy of Vivian Bao
By
Tamsin Smith
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","iv":"bb8f6bad772199a77e72237109626320","s":"8422221fec24a031"}