Micro-blogging platform Weibo has added transactional capabilities, thus completing the discovery-to-purchase loop. Image credit: Weibo, Luxury Society
How can beauty brands leverage an increasingly commercial Weibo?
Posted By a Luxury Daily columnist On In Featured,Fragrance and personal care,Industry sectors,Retail | No 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","iv":"0c75b50132b278eef1f146a96087830c","s":"8a94d94bd78c95d4"}