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How can beauty brands fuse the physical/digital connection post-pandemic?

Posted ByDianna DilworthOn In Featured,Fragrance and personal care,In-store,Industry sectors,Internet,Mobile,Multichannel,Retail | No Comments
YSL Beauty Instagram campaign. Image credit: YSL Beauty YSL Beauty Instagram campaign. Image credit: YSL Beauty

 

By Dianna Dilworth

As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.