How brands can use emotion to build connections with consumers
Posted By Danny Parisi On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"018b17a5bf87bbe65a48783786b51a18","s":"ddf9eb2c707b474b"}