The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Image credit: Clinique, Fenty Beauty, Origins
How brands can take advantage of the male beauty boom in China
Posted By Luxury Daily News Service On In Featured,Fragrance and personal care,Industry sectors | No 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","iv":"be5e3f0db18b491d976ab3e83be45cae","s":"e8ff754983d2fea7"}