Trevor Legwinski is chief strategy officer of SearchSpring
How brands can maximize conversion from mobile search
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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7gr3le7Pc6m7yfPZBD3KF0GIU+E1\/y+x8Ip1h4AL28NNYfMtTniLTMRw2g96C5UR4mJTKdrzVjggbGYCIw4ZUkw9oa2GGzTl7gCDgfNrN+aVUDms33xjgDeNfhpwN0CvC2rPl2FudM8cHLnUrk3yKDaL70sCHyVRETbPVfyjmBLU\/6tEeMQN7DeFwqljDSSB3N\/ttFyrg3iODfDsKGzmBDE5NkkMUl\/VSFlCRdA3iomX3V2cFGfQYRIHWLIwMb4sHLE5FbuqZ2os7BcFKbTfEmo7pL9iAV8rdjBNLhiVUeRXPKVf67aOaeXmNvQ66zeIY1SVBGT2lqub+H565wYVRGg6+xgvCONVDgn+fmT0R4CTZa2tZWVlrckYRvJwEXLPC\/ChClhV9L\/iA+gah2\/Wdf+emXuZ6jZV6qKt2Sdgy29jEpHMnBzp9E7QB08podm5wlQcJAAligc+LI0vW1Q5g8Y3\/LP3bbC8SzdWdPLtiPF8cTza0G2VFxGrzj8l9\/VjN1pCqHlzV7zctcK98YCV9WwoSLKYdNlxgR3HA7nV7uQq5bh4QzpN9M5P6Xk165ivcRKLOOOYLq7u2MtqBSsDsnvN8+m++ykpPkonNbyAnBJPrn9UcjK6fPDPqmPm\/S2fxmnUYQMoFWJp36XVC6z8PbZvlWRTqt3AmEE49PMa+rWeIbZZvYDaJvHEdsQagdb5KPSinwvDgyIZ0XdYhhkD18Lyx0Ny6DYwfGB7VWJlYR2R25TgFqRGpxCK\/vvjgUDcBp0wQ8e567edpQTk7yyoIaq6dBm13gxKrIqlafrclmBTYrs9xsQP0JlUIoWJOhc90DwmY63PM+NVgy6PctqgSUcFr5UdVmMMLyluCzcZ7CMhsfHreulLVdd2YrkaKbwx4OmcAwdc2w7eFfqfd\/Qofnk3ij322MtQEfXYf38Phgj0Wh0+dzDKZo8y+E\/TGq\/+Fy8GA1Tvh+iXr0fXJRcu8mza5n\/2JHadwEFnFm6m5RRf6HNjlUeOGsNRGeiWaudHclD1YMyv08oIefPgbu5FPPT\/Se5AsUdDAyUTe9UZ3sOV5uudM90qOpf11+tSUxRuAqx+8JNHDPC15oT6bhrTkuJs+s\/I9VC1jsg01BOIXFxXO+YtctLwslA2CyousfK95nNO\/I8OlQeD4AbU9RXjy6TiH003rFzl5NAw+oBgxcQcxojf9zlzuufor+BRr2M0NAM4nq+5TfN5PnHgq4wzdJp2TKo9wY2PVuAcNnlukv6MxWPkFFv0bl2oP75UtFC5CXtXlRf0zOz2DGC+wuj2cHjdwjToQ0V1QFx22MZTX6S5\/RRAf+JUR1C9Z8NPUXt4FM+gIearFd7Pd1zRwQdjZHBqswBqiAKp\/GN+2\/tqh+UlY\/4VkYEziFPB2NQo+Di5Ahdkk49SqjJV8XZP+eINQagQvl6gHjn1a3\/DiZ8ceQpTRxtWGJOqNbRGWkk0r8dx06I8aR7fXPmcWkAvmnsny1uTcSKZYtn1QZlmFGXkmYYw7mUGGyL+F20XraoSD+WN7LxEXWC3xGIE2fkZx+KqmyIgNG0TLe67JNquS1YeAELoopNsyg+iauPOR87+jhTLNWcYPU+At9GzwXs+sfdbxV8bSUBLCeKzkwaRQ7a2uAXo2U3\/beDvIznurlE\/88xmqNq80uurwMi7j2s8WzMEA2eqlZYlC970515w5T1JvvvmqVowLJ1FhzAguAvQ3ivkw+ODUaNuJGI+EO2nm6e+L9n7HPsgLsTn3fr\/ItNV+2gkGvk4ScD5ea\/wNFIamDFZVDyAcMSziKkHzPTPA6NBtWF+TpuNcQkUNDT42pQU1rM7k3fruAese6qQIrgdqzbys0TKkhpR\/7l5X9OQpA4DyCmNKe49xbSAOl6knlPSVB2A8CgQIv5lX1ycRVwmQWLZ+O0QShCj8B\/U1TYoiocYXj+qmmkuTiJYV6mHCsQfyzpao+95eCT+zL4X6T1AhHBWLSmdhe+RPae4iEL0lIZO1O6AQUriAtcAkuWgjOpfNslOa1JcQhV1kPKVoUtlh01CODrzIcV7wg88kE2ZpyKVcb9yGZJIu5uT9Dj6XsemGDJ6s27E4+fKsxvleZ44AkQUVH5qfmoeRnEFqAyopB\/IjVnCYgSR\/ffk9liX3l10Rqi0iwJqV7sYbCRL0eno+R9m+inKwL4f4Qpw8+dbxuiCWcH3QeUA85RXrtiWrEwN3V4PMuiM4cUV6Afnep8Z0WYio6T2IOHmNhD9qozEzFcA+aqB+Pea11ZJpVjDcCF+gTp5cjyC0JOpOws35vGkErO+bNHMLATzRQ5I9LZyJDCExRAppmHqD8QOzCz3fTzFB8WpgyFmJhEitHMhYwZDvV9J0Jp4zggdHz8\/b++7QKoOoOh\/Poj\/gFCdHvAnjoLML97vHiKuh4gu\/+PtZYLjHOPN7W2CpDoXuPfTEY7J5yUj6JrAs\/f\/ya3uAzShyS3TG5sfVLeg4jo62A+CSX8iFyGiTvX5\/6XiGVR7frSyb3FlFXHCa7cuplayHBfOWKBvIyq6b7+qNRd8x8IqyOLchfHK8IHhqZ9P7tiof2tRTtIek4GcI+Vb5ATJwvNszHfpdA+t0EV1okb63SiEeObiyUb9gmopnymAyCNI8+\/zxGEBqq90y\/Pfm\/WFP3g9CJu1+KXtCz4sf5zPWYpXJl2ctNDvV3kCji5fiYm2gf5Zr+GP+0uPTXlyDwcXFM\/X+dM4w3XH1s+EY8+xWMCAjCr1ijH+Meqq4R3C8n+iq8vlMKp1iRoBamsBKzIM1aNP0OegPywS\/4y8vpW7i52ls0GQSB38XhwieQ15xtuKqP29fhoT\/o3b6o5UlfIXpVrSheVh9dt0iuQtbLUVI7TXgxIoSRLWi06lk5+zuJULvxiwA\/jjpLL2\/HjtIhPzpnI2TaN\/RtmPBpbvW3Hryxut86njgv5Te0vHnt7vxWTlKcpmHdsIxGUUf12+sYA8v9ljYZewBrmfG\/8DhO50Bp2PFhBOEpElSdFYrnGxEY9+aw\/ci6kTEQVZ0bA\/dvxWU8kZNTEiuekJt+DcRuwhbLJO6l2uZFji+QB3TiSSVfvbYiiO4\/UCfcX7GStssxA4ruPqAYAQVmUOwW1LGe2WHRY7Vj6QI6KetqJPVex5nI9LaahhLJ7sRWnRyGfDMgwwvFkKQkxLmxm8RVI5+XtXUAmyvFy++f21718MorsISd8bR0lb7yX1JVesemWh1vqtomQJC\/BPJfQHjbbZ8biq1tVkVpnGs8Mazkf8OEZbMqEABoeF3C1ZOhXUN++xGUvDdka2hWCsbaHiF7JWrdjnmfLhW4cJEsiisrLCmc4auHI0yTJuLwivpJe2B5pmsrNVkIR2ogsxhJqoyvGqObZB1b6im0LCs3+ekoNh5+7vi3spKJrSX6BF3mg9X6OGotWU68Ykl2HD9Y1aNgyX1sSRqo9vc4WUd2Pm9yoYIiVam4oZLV86hYqqIW6SFh6QEcfrFAUcH6q9it4\/GZP1swgkN\/Vpv6sTgyEdZ+HC6Ds3NHwJGTmyjXL1\/91yR9OnYlB\/\/gZTwRjNMH6xrJFeZaCA5Vm9azOwI7VxCGBgMxR13v8xIlhWSElV33YQXshMqApdybDAVQX4C8rO9bz3fI+u27rySDGj0Fz+SskQDMnyUIb2OyPYpJcSK3XQC61V+MUTRvPH4HvKgyDYzSuxGqFNOTnpt\/Pu5mxVuG4xwpssbU4kPmAEvs\/ccp8lrbp7S4ZrwKRc+haUR5BR8YoV\/adlIwM38meorTq6JTB3lsxkZoEfSYeCUuQ0\/48lpOWFXXJXrGRTD3a0cGM03SktQc7yRF+Lo43X78rRiAr6V4AcsMa0\/fSNuX2py6GClOZg714OaN0jh9Oh5T5m3KWd29FkzoYetVFgw8YwEa67z60qww06LGGoW9VoyZJldQSl5IfXpkgRwdNnYpnCJGAL0LOfj8OIzZ9zvkJYOZCA1VboscA+BbYyapOX6qRJ7ZazG7+Q8ZFBdKzgbTfVUPNqVuExbIiMZT10xr9+HDIB6DCc+sXryBT6\/e6C3S3RIF7hnsV6Ry38fUiTN5p8KkX7NQ79EwaNdFTYdtCQjzxlqonL6KkUGiFDC+lZi2hEuijD2FEqDPJ6g3FK09n2zc7bvQ6BkZcTbRSRWAw8ZMEI0Y9nVzMMVkTwMAyWIfBF\/heU0cKtCBvwdmdAmYvg6szBA8fxo\/tbhCRxDP335+aObSsYhWIUqKAMHQR31YFprNmZdG3OUALu7j8698dCK6EXq4h4PBmp0zkWfeGsZ5mIVlAwa6PAklCPtfaIper7tpUGEgjGGtywS9BrEMgz63Y45jCVSDFf0pnNk9QWZRzPqGOoCo1M6h1JlrgamxuqnkSaAE\/6TyA1rab9eGcm2qZsN5S8nAueN7c5w3Dh\/xKQ5W0+6kl9vCtxmc5BphY4s2Dm+cyMkSLrAITprQykpChO6OUGRsvUkAaMA5PZMVRDdVmjiOxbivtGv59evDeib1grEH3q7JreJaqPt65NqRUEy\/BS8mXoqI8gT1gfeuxeuEQYqc9nU3x0mqWXQ8YOqrBreMzp3mCGDm62t50jKO41e\/82hwM3YrMVsVzVguiT\/\/oNRLOO9wDB\/qrG96tEH6DkXZZdq4REl2Xea4AVFMYe8dlDudTa8fG2gAMNbvBPtgfYUWf6DECuamV6iKA+xxG+05u32TGRsIajOoQb6nvm4XOOuknDLd4haxf7PfAohYoITb\/0iUPfOe5ImCfkr+rmBSuiP+7foGVztupxtZBy8f8UO5iIi92hk1nLwt+TfSLsFu9ZEcrAR9KhH\/HaNNLFH5mqsEVEPO7QO+Qfd1oXrWb7iFJXwMvrs7HgWRIwBm5oZCm7IMzFH2DkUDYgHZDHCodsQtY8XwsWaxB6+CwJ2RurZW0bJ7ydi4kdO1tNV2yIL2g5zAY79cMTg09AaoXrdCaWWe9aCr3hBDSWeax1Be0CzofeN9F67NJyqVqJHq5dTb94U0bwrQL4jJI740UXVff\/sjWMoFL42j7YpO4DOYHsBbsKrCf3N1X\/I4LiPfsUzXrTiCqZo2Vl26FShmQmvAVYoaxvBNNGODc7sR3eQSEFP2B7Qr7a5IA\/X1vicFLMgyDbmpgCc6baggN1k87UkCDMHRHrNMTz+i6oyx3MpMKoWNLnooKCAALTxUrDaQK3VUUVqVbDoRf7RSn9aA9Upoqj\/Z1OfudpVwqYW6aj\/NeFnpL0DIG34pkmT3lpBwQmgBzlM4MIJIafZUPdTzwK1KjCBe8LcsfVPSUYx2fWXR9tIMJxmowyfUVXPu4+8n\/QNZePV1buI4Duf28sDgNPEgCzvOwG8UqO4SgFVhIUlcmEIf496EhHdo40ZjMNmPngJjrZk3nx4Ucs39ITw0Jp6Gz8OQwr0eyXG6crCW6h52BJoySFbeVjGGevjB5eoE\/RRJXcz3qc9m4O43mJIpuJXvr+8u9tUnougGBevLrylGiieYAavL609aWdIUAOiOJJq7nf3NAa+pf3HHaAHaxAGEjnIWJ6A+8oyWN39m0I6jRbc7q0HqisIh2rDvzSZRHeowWgS\/vBIKugOTrK1zhE4kMn0fY8njgjaCtE7Upe5vlZtdqY5QmmJ1dGrzk0V1r2rcJF5Jy7iUeJVHYlD9D7KIdB1+NNDeObVwJbTdYHqUWvZB+Il41rkcr2jwZDWzOj0FX6DqYzwJ2w8Lnm4VjfttTAAT7MLaT2PJ4emb5So+RVZ+TUg8n6ifMr1YGqPNo79a48XPpKO+B8+l\/4HozekwJ0IVUEr\/WVAqqAhA2VHn0MmOWoRgP0yX3MWLKIZ6+zdzwPwwB27Vybio+gOrSRB\/VWgHcau7ImRZAYEXCnNIYuauOg14+5mGCBUzt5ibqdJHwUcKSrMvDvjHfD6ToXnjBantKxTj1ZAmRvM7Mx7PP\/+9MM9nXjfUmI\/bFgMp2eNPdlFXZZcgPm75rNX6bSeoNjG\/g5PwObn5smgm\/7S3XmNR91u4tuG8LRmRLy\/jd6o5SrOfHnUWS91Qp72daKDgqne7wak7Ej\/GiBTR3000NkO\/xp9lpqmcvEkvskRW4srcoLmVWotVCIBP\/HHhiFgfYntCFUwESK538EmDyuYD8HaR2oj2QdpUaT\/Dmd68qpS+bDMPlkbfxlcNFbA+ajjYkzmEL7gZppk+W8OcXTp3X1ZZSC3cCxPbORMWg5rYj2U2\/EJymTcwc13PBWWKigmplEFOA0HrLbsIMT1kxQFXTgNvafuFzDHpaP6gdo\/GKUpY7BDEe\/loSCWWClN487myiG7z6mET5L3OsYryyIPoUWbZJYWhLdNeazuQXvK8jrHkHL+hRqR2XSRzpTAm4UyBMPtV0N2UsxZa5cavs0lZObGlUIYbJoX5jtkIZQT9cZiGxzE6FWibq3bC0TAhIF2eHbfT2mydGoetLUynKU6NmFZOmdw8sKj0qlNzxs9Z8zghLp34G5rIeAq\/Nwdg4sxjD8q9GHp7DnzpJY\/drMLIuBAiHlhUo8REFW7YVNlGP\/sNTVIiPKNKx+ddUJc1yeQFb37RmkO\/zsKtp8UcXgVRGX2Ad9zwbXFIhhCoxZLrbIMjHLuzKsysMx2UFFhRpDQnNzjgdRGp1O79A2am6mVZH3\/fJ7j5e4IuMgLxLNnU+Kcy8zisDyf6I3cPgPJpMBG4A==","iv":"4489962cfdd434dd4837805c8cfeb56e","s":"b3f9672379e64975"}