How brands can make their chatbots take off
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No Comments{"ct":"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","iv":"5758bdbd6c50c9c1550a98dbd7d30b2a","s":"0a1955ce75db4ba2"}