How brands can identify an audience to drive from awareness to transaction
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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V1OygHgiTK9nOM5ujRPFK3UkSUwFEuA1FlhmglFVUijAIIPqur6+ei2RxQf0zsfhpNqZwuGDyE+20kfFf5iFyurOoxZ1v3cQIIBvW\/mk6rl4BK3NYvN1IFbi68BB8dC9hz0iR87Yhyr3Jj2R1gKpcfx3RWklwkL1cbmWLDW\/48aVUJGfO78gyqnOGJla2ewD1R2+I08HMxZm7gNTjERiNI9zUu+471llmPOQXgtILQIjHBGlH8Ixtlboec6EDMH046l42WzgoG3eZS3Ym+23IFGdjjj\/yR4BBdGYEVXjwlpvCqHaJW2rxmcrTU3BJX7af9h3jGmNi+8e8HH38D7JmKamvrbNHSR7Pvb2iJmvM3PUW6rdSt5WxNgNOOk2+HAdhEhl8nv6\/\/W6PI2Bu9ZHKE8ptLaladz4AVY8cqw77K+bQ6YO9TneNI9\/GxWWu7ntddyi7CZLtZGmSuFP3wVMjysjGdge3slIX45uv7qlTbU3fhNZEATrvvZhfFskBfruGs2MqLS2eyu\/Xr53ijZp\/EuFXH4wbNMfoX2IDjXgXWkFbkWTILFzGyhOl1g\/+lwHdEKRMWjDFgoCiT7lsHTnPMB\/YsztU62vdnnGeMR2K5XBuXIPYXtCMfBKqGh3LMBdlRhDFi94ANH+Jsk9\/FDAr\/KVW8zxo+G4jBV+CM9f4fz0WK4CYRXcXj3QH19QhK6EpQAtZCV4v3wVClX\/gnKNDgfwzJoa8NDxHW+g2TRijoDNickI1apoPv5zvrsT+g1\/HXmqFNBYQV29\/WmVpGGCYSayTRQsfIWIYLhYehSB5IBuZcrEOxa1lM1dM6Fd7Mins6TVVKhCOkRE1nUPh6tDNa4MnyDwu6g1kklIQKPWmWSF1SDZ9U5yLXl7kZzudKJbWeXKhtYfZ+hB9ZJovvnf5T6kwzIy7Ub2DIRsnkOoPOUeiLwtV\/ZwseJ7riWypTaSlkWIwCEuNcvOWMAL8yYZ9ub7eBR5moVNPhnyfhTDiBJ6nJeB4pXP2sg2Ir2+SCuG6lryyxEtES\/K6HaBauGSctg7UWQv6Oxqos2dTkcSAwe3g5aGx7Pa5CeDGY0M\/1xe433bzVfqMIMvStYyhIg6npvELVrdb8oTQBzmdqvN9YyM1zIXhuBeNLAZxsPm0q1bniFlUtou8coewLQ\/pJfqv2LUxEXgpQ4GHLSOQL89v9v2AY0itDf3O6L\/cTMm7ON2Aqw6BjL17dnRuWUWVqzSBmQibbrG8XnIOzWf3AvbtwVWJP5IgoR\/LGWa8dII0mf7SyOsBv0bnN4CaT0rNk2sn5jZDiBTYw8Wm4nzynSOcZ464I7dq\/oSXPXG4043g0tYdLr1u1P9h0uMJ\/0SPV6fm4jJzGXf+IN2f+KEx1FggD0Pf66+vHZJi3TjKAeeT6+Ejg+UTzXgC9rICaQIzbvmq9E+qj2gGexlLyMTejypMhInVadttRu\/Xj4Ay\/Ki\/NmcxVk0lE+bngdWpRKDqVv7bDfnW8itxZRaeq5nTuwABm1VKuhgm80rJAgtbgL2t5\/trRtIYuK4ZFf8RNlJjQ3ihKAYT4dsURij9XlqzDUMR6yFUczxLtBjyZoMyDNoclvFfqZoMpioJ+R4VYXBipQVVCIDhJ4rKIFD4Kopln90L0yYw11p6Kdvqa5OpGnWl3+BJgQdjKxqdEwSk+PPV776mRapq1YuhDMMGpeQeDbNT89htTBb7KHZyMj7yd4U12Z5npjpI7qMmXMJgDuMv6JqpL\/fHi7svnI1tG6zr0R\/eIgmfp0Rr5ivZD3ZyrWkXuhDZjKrN2oBZwnXY1CwC31sRqW3X\/z3deMNUzAVU9kzOrDO4rhtYWgZFXxyiwr\/g615xcHZlTleUmBI8YzxBK3QZiV8PqqDdI6SsAcS58tqGrpPWDBvKFhvvg3hytiBIBRSNek1I\/4HqXE1MyqA1DyXtEfmSDnCZ\/84QdSCEt4NYURdGat4iQ3v59F3NSX3XP6czjOUN\/3vaSjuKbXuDrQqSM+BC9R9lzwBOC64Bl8VdkP2Bz3b9gWE9nCvpsa18k2j9tIAbA0AqgHlnRVs2XH0Th8LrGovf3jQdQOqcrt+tWEXL8qWdF6waUROJ1yHV+7nvah7sFVnNtXFypoSlP1siZVFOQ81OXpp8sH+IY7YnK412PiUMV2wI06lLfXe9zXvJnsw105poEAu24N9fBgPwH15fedjk1hw6Dl1eMh6jv3q0K+hN1OngMJbrsWfwt4FTSGHsP2A90+TrqlwNlFJyVA\/lz5b0uOFnGfMvqoJTvOVxToAcz8UXo+55MbxbBV0j4vsl1M1v\/oA7QnGvBW\/fe3QJ1y08J6wRcyUF+U4ekdJs24ImKJN40Dlc29n2mgKB6ERHP2EOrQ+8cHf9UvlE+84mCr50miMNrbpdbX12lxQTcbI25iE6fTEYiGYkhYKLqWuaRULzUqAlvz443vRuKoj3K36xge1XrDGcOnI31c3fo2EgUqU+zB3vnt0CZJK526KH99PMmJ05ADQ9bE9719367CASTgFXGxxLVTgxIUEvZR\/cv7mncVP6gbfEGNtIaN+o5Ifa6KI22rqXik9VL6v6n+8PHbPgdIvQhv5QEclhWUBdACR1NIfkoxejNHsAVgb7psT4dmqRgA5LoC9vGEYFSoETL+cc2XbZ39tSmAzPpZVXEIsk0DYAK+k1H5lmeHfTQnSiRPexsxpP7cxgnxlX85qjgL9W18bK4eIIcOoWcWOFH9D8JZg7JCuagsJ0opin8zmgVm27djVQgMGjlTcZ9rfw\/mcVBV9gdYpr8b1wbcXD5EH90zb+j\/2g7R\/Y6AYRZcmQKldRP17ckSzhbc9Gw9wSbm7iH2XopY7FS1mVRkSp77MJdZwoaoz\/8QlHjvQQmSqCbxDpAM6nfAmD0qr7+O8ffXNKqJJnI05MoH\/ypBDO3QNj1pmF\/GlZllNrFxXLoG2FiFKUg\/UbQgX0jWuznePfIpKcp51+TFEkWTQCU63drTdbRENF53V1uI6\/qaQpL2CQa2D7w4uwQc9mWzC85nmCmb\/sT0yc\/mnv\/YGBHJNsXSetoI6EPQXueE6SRsi1qZXjjYbNe7aSLL+p9+vz\/zXpweoSKA93LxtwtoJ9L8zoPPPZw\/zVIL3zs8rGA2LrAOjBqkKXRljMi\/X9Zl4lCcRkuZBScS14ExlFiuhv0S7s23d+DXuR\/pvc0a7oe2Aj3nNHMXW3bIsZCGbqm7DlzqaFm+JHENHUcTNwHcjcJyFAERVhtl\/VQRu5FBS29yI5wkf7uEz6NeujPMJEL9H+FUywXe1ge4CXl8BRCnJc+wYsN7zigzTSuqXvkFqyxe\/Rv9bOD6qt4qo0mWlPHmdCnuhGjYvu3VWTPgOAZ\/jlFllZizjeKHOoa8dYGycP0J9YBHgqpJ1290dMmSIvSQd9e15wAqQznIRJHC1e7XwVe1o4fMvQ3oNxa5LRqQYI2JohukeMna4GR9cE5QJt\/e4hRABZHAZrX6zFoEXjFtU6XBx\/13Nq6ft4ThiF\/kgQ+Vp+iqP9ZZ6FAyEPyzbbBuf3ZrXCujjzDXfprAomwVGRvn1c4Cl04ghXJ8q1jGeIYNmzsiYCAOXa5tGDBT87ol\/eXhmcmdZ9llHDhOXE8xQ3TRim4DAd0aZC3dijGstc\/Q4Br2nFhKESllitJ\/b+UrcjYTt5zBD3GPs5L81i7MwNTxtyDAV7KSXKzsCAp8IRo7e6ZKx4O7NQj06tr7pczCNc2Z3MoeN305U4yB7IU\/cpHUWI0qzphea8K5k4HDbjTIwgbXB\/Np+Hr9uc02vGoV5N3iOAKzVZqtVoz1pK3l5rUH1SFCYI5NR8rG8Aq+pBVETfYHsuFk1\/BNxpPhw4UXhihhFcYTR2ImjH4M9mOZ+2I5vOZfuLtjRYRM6YHUSJOoaQlXKJ6DaePpNNNEpIFPSqVGbqcvYEfgmtaUSMKU0cpLrxtXaQgKEsfMNvrsr8FovpXOQfGxyflW5e7Lhuq6wye8pVaH86SVtIExCqcr\/K0ck9LGYc10xqUR\/SGF\/appmee+bny+kEAihZfqkhPJKflq7\/dKB9\/U6AgvbZuB88BwJG\/O+ve1WU5S\/mP+eXEetTBo\/w3w8TvNeXAn8JwoiSyDcK2krtdFG3AGfeSmSM\/J8SH0jWhpq5DDTL1frKXonV9ayEbxug\/G0IhXBxMBIP7lrOzCpQrY3fcNua0taMJpjpzbk2lyp\/p5ndhDnATfx5MPOVNSzxyo9a1eER4pl+CO8X2PEAy8ko3RlG\/au2riMJU32CGFltDQ+I98cbR7XZvxSDxUciRvigJaA3tYWuzQz3McszlCH8OHwSnHxp4BDJJy7rMqHheyU9WewqyBPZKI1ts\/7W1xqSy3kEz0dSPyJrg5TkRNO+uqrj7dwDyL5AjmrBIXdp4EEHPAk+eEPIO9RGMfd+iZZrE4\/sI0p9VhMP7aZHi9TnL0qWCJoBSwfLdwz4JT6DZPH4YmLiM3qRJuNMLIdVM4PKBWBK8eelOKwFIRiRY\/fsHMj78lE+zu3+owdXvS\/x8gx+4ixGDmRMK3x0p+RpTdh4+rbXc48b3DuNKp1upnMrDFBRIX5zVdrS70WPEeQkTLaE++JPYerNDv37MhozyK3hS+iJXesIs1vdGhtGykEn87NsEgRPqz1MAPEmpTHO34pC+z2nAB8+Sr+LgBOceTD6evQLZbjQNwx4g\/YVY6fTBtreWkfxfNnr3l273bROPcnhu8yuBUDKF6CgtGoa+i6MGHuAnqRLfsfiO30a0MGbpVslhKPB3Url5cXuOdEfoCKmuZQZq42KeHYu+4swnt2xBNV5kknsNvDBxozG58zG\/qvkD2JwIe0agRg7MoNVnlEdltGUaz0x4sOGWHu\/eYbWTJdMpvu82nYFyE5fMUy6SS3o9FGZYmiePI87VdFsUeDo7fFTidjaVh3xmI0\/m6OcjTDlqLXHi4Py6s","iv":"f62a579dae428e0a60a6a3ecb2d1ca4e","s":"4d36ced23e492492"}