How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"eae833d5cf1fa992fb1061b44c314b2c","s":"2ada4681eb2555ff"}