How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d483ea6a6c8b0f627720c12ad88f5b89","s":"d101f3c16bb966b1"}