How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b98c3b5083d77656ffa2a66b635982c9","s":"d1cbed53d2313e64"}