How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"27c95e5aad0cfbce44d72aacc668c4de","s":"d78facdb440fe9e5"}