How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"9629a77d5f0a686af87f423628cc2ed3","s":"faae5a8ca7642bd6"}