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How a brand can build a cliché-proof Chinese style

Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Image credit: Harper's Bazaar China Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Image credit: Harper's Bazaar China

 

By Jiaqi Luo