Home brands need to evolve to match consumers’ customization cravings
Posted By Sarah Jones On In Featured,Home furnishings,Industry sectors,Multichannel,News,Real estate | No 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","iv":"15baee3a703a9d21b77ffa68ffe97f55","s":"0937155eb3574df5"}