Hershey CMO: Marketing now part-art, part-science
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"80679cd7f5f78a6ebc4274a1035dbe35","s":"4967554cbdf58013"}