- Luxury Daily - https://www.luxurydaily.com -

Hermès, Neiman Marcus, Mercedes and BMW – News briefs

 

Today in luxury marketing:

Hermès tests European appetite for its young Chinese brand
Shang Xia, a Chinese brand backed by French luxury goods group Hermès, opened its first shop outside its home market in Paris Sept. 11 to test demand among non-Chinese customers for its handcrafted products, per Reuters.