The most influential luxury brands have not just returned to form -- they' ae now performing better than ever. How? By connecting with Gen Z. Image courtesy of Hermès
Hermès is proof that Gen Z is turbocharging the luxury recovery
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"95a957041f1df7eac2a92bbd1eeb7082","s":"49328800008fc771"}